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Creating a Brand Name and Logo to Market Your Business

By Demetrius O. Williams When starting a business or nonprofit organization, the creation of a good brand name and logo are crucial elements to the potential success of a business. The brand name and logo identifies the service or product your business will provide. They are also one of the very first things your potential

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What's Your Story

The Art of Storytelling for Brand Marketing: Connecting Your Brand to Your Story

By Valerie C. Smart Just hearing the word “brand” makes me think of the organization Coca-Cola. Its “brand” is one that is quite recognizable across the world. The Coca-Cola white sort of fancy lettering embossed on a red background. Wait? Is it their “brand” that is recognizable or is it their “brand name?” We have

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Working Backwards to Solve Problems

Imagine where you want to be someday. Now, how did you get there? Retrograde analysis is a style of problem solving where you work backwards from the end game you want. It can help you win at chess — or solve a problem in real life. At TEDYouth 2012, chess grandmaster Maurice Ashley delves into

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A Vision without a Plan is just a DREAM

Many would agree, that without vision, a plan has no meaning and that could be true because vision defines the optimal desired future state – the mental picture – of what an individual or organization wants to achieve over time. Vision also provides guidance and inspiration as to what an organization is focused on achieving in five,

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DSC_0721

Capturing a Stand That Starts With a Plan

After a long day of planning and strategizing, I literally walked out of my office in search of a story on Tuesday, October 6, 2015. So often, I find myself –this strategic thinker–always trying to solve my client’s problems…Well, of course, that’s what they pay me to do. Yet, it can, at times, leave me

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